@swedesinoz – Sweden in Australia Instagram
Inspired by the Swedish Institute‘s Curators of Sweden Project, the @swedesinoz project is intended to present an informal side of Sweden and the Swedes through the wide variety of lives that make up the Swedish community in Australia. The original @sweden project saw Sweden become the first country in the world to hand over its official Twitter account @sweden to a new citizen each week. With @swedesinoz we want to do the same but for Swedish friends of Australia.
Every week, a new Swede is given full access to the Instagram account @swedesinoz, and thereby made informal social media rep for Sweden in Australia. By inviting everyday Swedes to share an insight into their lives down under, we want to show how the Swedish-Australian community is made up of a wide mix of adventurers, dreamers, and creators with one thing in common; a great appreciation of Australia and all its awesomeness.
1: First, we hope to provide a fun and enjoyable community resource helping people to get to know each other, and to get an insight into what life is like for Swedes visiting or living in Australia.
2: Second, we hope that the inspiring experiences shared by our members will lead to more Swedes (still in Sweden) becoming aware of what opportunities Australia has to offer.
3: And third, we hope that a few extra Australians will become a bit more curious about Sweden, make more Swedish friends and maybe come visit next time they pass by Europe.
99: But most of all, we just want to build a platform for people to meet and enjoy looking at awesome photos.
How does it work?
- On Instagram, visit us at @swedesinoz. Every day should see one or more new posts from the current custodian of the account.
- If you prefer Twitter, you can also follow us at @swedesinoz.
- If you prefer Facebook, you should follow our Facebook Page SwedesInOz.
- And, if you use Snapchat, follow @swedesinoz there too for short behind the scenes looks.
Thanks to the small automation robots running the site, every new Instagram post will also show up in our Twitter and Facebook feeds, so feel free to follow whatever social platform you prefer.
And if you are on Instagram and would like a shout-out or a re-post of one of your photos, please make sure to use the hashtag #swedesinoz and tag us (@swedesinoz) in your photo so that we can have a look at what you sent us.
What are the rules for the @swedesinoz curators?
From bright-eyed backpackers fresh from the airport, to second generation dual nationals, @swedesinoz presents the community’s varied life stories – all sharing their Swedish heritage and fondness for Australia. The curators of @swedesinoz are ordinary people, and we do not censor their posts – instead trusting everyone to act as honourable goodwill ambassadors for Sweden in Australia.
The only reason why we would consider deleting a post or revoking access to the account would be if it is brought to our attention that:
- a post is likely to be in breach of Australian or Swedish law;
- a post features or promotes criminal behaviour;
- a curator is using the account for their own commercial gain (e.g. to promote a product or brand).
How does someone become curator of @swedesinoz?
Follow us, and then send us a DM to @swedesinoz, and we will work things out with you directly.
Instructions for @swedesinoz curators
- The day before your take-over, we will let you know your password for logging on to the account. Please do not change the password during your time as curator (this would totally result in “dålig stämning” all around).
- The switch from the previous curator to you happens at 00:00 (midnight) (Sydney/Melbourne local time) on the day you get access to the account.
- Once you have access to the account, you are free to post whatever you see fit. You are now the online ambassador for Sweden in Australia with thousands of readers, and whatever you post will help shape Australians’ perception of Sweden (no pressure!).
- In addition to the Instagram login, we will also give you access to our Snapchat account @swedesinoz, which you can use to post more informal and short “behind-the-scenes” videos and moments.
- A few suggestions on what to post:
– You might want to use your first post to introduce yourself, with maybe a selfie and a short presentation of who you are and what you do in Australia. Feel free to link to your personal instagram @account and invite people to follow you there.
– During your time as curator, post away! Go ahead and share some of your favourite photos from home, cool experiences from Australia, or just every day life snaps.
– You might want you use your last post to say goodbye to the followers, and again invite them to follow your ordinary @account or blog.
– Please do not do dumb stuff with the account (i.e. no drugs, explicit nudity or criminal activities), and please do not use the account for your own personal gain (i.e. promote sponsored brands).
- Use the hashtags #swedesinoz and #swedesinaustralia when you post. Many others in the community will also use these hashtag and tag your account to get your attention, and if you want to you are free to give these people a shout-out / re-post if you like what they send you.
- Just before midnight your last day, please log out of the account so that the new curator can take over. To avoid any confusion, we use Australian Eastern Time (Sydney / Melbourne / Canberra local time) so if you are in Brisbane, Adelaide or Perth you will be in another timezone. To check what time it currently is in Sydney, go here: Current Local Time in Sydney, Australia.
- Note that everything you post to Instagram will also show up on our Facebook Page and our Twitter Feed, so you will have a lot of readers!
- When you become the curator of @swedesinoz, you will also be featured in the list at the bottom of this page with a link to your account and (if you have one) blog or homepage.
The team that administers the @swedesinoz account and manages the weekly transition from one curator to the next is currently made up of Jimmie Sjöholm (@jafswedens & @goodloord) and Anders Liljeqvist (@subtleshift). If you would like to be part of the team and help manage the Swedish-Australian social media presence – feel free to get in touch!
Do you like this project? Do you have any suggestions on how we can make it even better? Leave your comments below!